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This is very well said. I’ve had SO many convos with innovators who were expecting proven working model level scale of funding for innovations still at proof of concept stage—and I’ve had to lower expectations. This is expected. What has surprised me is how often funding entities were ready to throw too much cash at proof of concept stage work. I’ve had to implore them not to do so for the very key “misaligned expectations” point you made.

Great piece and good thinking, Dwight.

Now: the only question I have from the book you read is how did Midas Touch Elon screw up Twitter so quickly? ;-)

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Hi Dwight, Thanks so much for providing this framework for mission clarity. I will be sharing this with our apostolic initiators in the Central Canada District. (Also, I just finished reading the new book on the Fourth Turning, thanks for the recommendation!)

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